Case study · Co-founder · pickny.com is live

Know the numbers before the match.

Pickny is a social product for sports fans: props on real stats, Yes/No calls with no money on them, and a track record that shows who reads the game best.

Role: Co-founder
Made: Product, design, code
Sports: Football, ATP tennis
Languages: English, Portuguese

A Pickny prop: Taylor Fritz, 2+ breaks against Rune? 6 of his last 10. Buttons No and Yes. — **A prop, before the call**6 of his last 10

A line.
Its proof.
Your call.

Fans argue about stats every match day, but the numbers sit in five different apps. On Pickny every prop comes with its proof, and the match itself settles every call.

01 · The proof

Every prop shows how often it came off.

A prop is a line on someone’s own numbers. Open a player, a club or a referee and you see their last matches, how often they reached the line, and what the other side made against them.

Pickny player page: Fritz’s breaks, 2+ in 4 of his last 5 matches, a bar chart and the last five opponents

02 · The call

Call it. The match settles it.

Yes or No before it starts, with no money on it. The match’s own stats settle the call, and every call adds to a record: points, how often you were right, streaks, and the bold calls few fans agreed with.

A Pickny track record: +140 points from 20 calls, 65% right, best streak 6, 3 bold calls

03 · Referees

Who has the whistle changes the cards.

Every referee in Europe’s top five leagues, the Champions League and Brazil’s Série A and B, with their numbers, strictest first, right next to the props.

Pickny referee card: the strictest Premier League referee shows 4.7 yellow cards a match

04 · The board

Something new every day.

The board picks up what just happened: who made the top 100, who leads the league, which favourite went out. Under it sit the numbers every prop stands on, read fresh every day.

Pickny board, this week: a new top-100 player, a league table, a best-ever ranking

Pickny in numbers: 8 football competitions and the ATP, 173 clubs, 315 referees, 16 props on the next matches

05 · The way in

One page tells the whole product.

The landing shows Pickny with real examples from this week: a prop, its proof, a record, a referee. I designed and built it in English and in Portuguese for Brazil, the first market.

Pickny landing, first screen: Know the numbers before the match, with a live prop on the right

Screens of the current build.

Let’s build the whole thing.

Contact me